Chat marketing: A new way to reach clients

Kelly Mirabella
4 min readSep 6, 2021
Photo by Timothy Hales Bennett on Unsplash

People often think of chat marketing as just another form of social media. However, it is so m more than that. It’s a way to connect with potential and current clients over the internet via conversation. And in this day and age when people are so plugged into their devices, it can be an effective means for reaching out to them. In fact, you might find your business skyrocketing if you start chatting!

What is chat marketing?

Chat marketing (also known as conversational marketing) is one of the newest and most innovative forms of marketing. Chatting with potential and current clients over the internet can help you answer their questions, increase sales, and more! So it’s time to start chatting!

Chat marketing offers many benefits to businesses for both their customers and themselves. Some of these are increased sales, getting to know your customers, addressing customer service problems quickly, and being more accessible to them. Chatbots have been shown to be able to handle up to 80% of chat messages across various platforms. Research shows that Facebook Messenger chatbots deliver up to 80% better engagement compared to other channels, such as conventional Facebook posts or email marketing. (deneeze.com)

After all, nothing cuts through the clutter like a conversation — and a chatbot.

How does chat marketing work?

A chatbot is a computer program capable of carrying on an intelligent conversation with human users, either through text or voice conversations. Leading Internet companies, such as Facebook and Microsoft are eager to use chatbots to expand customer service capacities.

The basic objectives for the “chatbots” can vary from finding general information about products, purchasing goods and services, or resolving complaints.

Chat Marketing allows businesses to have conversations at scale. Chatting with them can help you answer their questions, increase sales, and more! with the help of technology and ai you can make it more helpful and more efficient, you can make it grow to your own marketing standards. You don’t have to worry about not having enough people to help manage chats, because…

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Kelly Mirabella

Social media consultant, entrepreneur, wife, mother and all around curious soul. I have dyslexia so please excuse my horrid spelling…Enjoy my random ramblings