Instagram Stories for Business and Branding

A quick case study:

Example Time

Here is a quick formula for your next series of IG stories:

  1. Intro — what are you going to talk about
  2. step 1
  3. step 2
  4. step 3
  5. Close

Okay let’s talk about the top 10 tips for creating successful stories

  • Have fun.
  1. Stories are not supposed to be boring. This is your opportunity to have fun and let your personality and brand personality shine. Stories are a great opportunity for you to build trust with viewers.
  • Use the location sticker whenever possible.
  1. Using the location tag will get you far more views and expose you and your brand to all kinds of new people that may not be already following you.
  • Use the hashtag sticker.
  1. Just like with the location sticker, the hashtag sticker can get you in front of more people. If you have done a hashtag search on Instagram as of late you may have noticed that many include as story circle at the top. This is where stories from various accounts are featured because they use that hashtag in their story.
  • Mix it up.
  1. Don’t be afraid to throw some boomerang, video of you and graphics into the mix to keep things interesting. Just make sure it all comes together to create a fun story. (check out the show notes for an example of how we mixed it up with one of my clients recently)
  • Don’t be afraid to get on camera.
  1. I know that many people are camera shy but trust me when I say that you on camera is the best thing you can do on stories. This is especially important for personal brands and individuals you are consultants, REALTORS, speakers or coaches.
  • Use a call to action if you have one.
  1. Stories are fantastic for teasing longer content. If you recently wrote a blog or did a podcast you can jump on stories and give some key tips as a teaser then direct people to the link in your bio to learn more. If you have over 10k followers you also have the ability to add a link directly in your stories!
  • Get people more engaged.
  1. Another great call to action is asking a question. You can ask a question and simply ask that people message you with the answer or try out a poll sticker and see how your viewers vote. All are fun ways to get people engaged with your stories.
  • Tag other pages when you are talking about them.
  1. They will get a notification in their messages and it is a great way to build relationships with other brands.
  • Get creative!
  1. One of my favorite things is to play with the different colors for fonts and use the marker tool to create different designs. Think outside the box and mix up what’s on the screen to keep people interested (just don’t get too cluttered)
  • Don’t be so hard on yourself.
  1. Stories are supposed to be fun and not so buttoned up. Don’t be afraid to make mistakes as you learn. If you really don’t like something you can take it down. No big deal. But give it a chance. The more you use stories the better they will get and the more fun you will have using them. I promise.

Now a couple of tips for those of you managing other’s Instagram:

Pre-create graphics and video that are more text heavy.

Meet and shoot

Have a plan.



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Kelly Mirabella

Kelly Mirabella


Social media consultant, entrepreneur, wife, mother and all around curious soul. I have dyslexia so please excuse my horrid spelling…Enjoy my random ramblings