The Best Marketing Tools of the last year to use in 2023
As we move into 2023, it’s time to reflect on the best marketing tools of the last year. There was no shortage of innovative and exciting products, from productivity tools to AI-powered tools, in 2022. So without further ado, let’s look at the best marketing tools of the last year!
I get commissions for purchases made through links in this Blog.
Best Content Scheduler — AgoraPulse
AgoraPulse is the go-to content scheduler for digital marketers and creators. Its easy-to-use, intuitive interface makes it a breeze to plan your content calendar with precision and control. Plus, you can set up automated posts that will appear at optimal times throughout the day or week.
AgoraPulse is constantly innovating and has released some significant updates in 2022, including:
Social ROI
Key Product Features
- Advanced link management that automates UTM features, including link shortening, to make it easier to create, organize, and use tracking codes for social media.
- Dashboards automatically pull data from a wide range of resources, including Google Analytics, so you can easily see your most important social media metrics and performance.
- Reports to help you share your social media success story with stakeholders
TikTok Scheduler
TikTok was the most downloaded application in the third quarter of 2022. In 2021, TikTok was the most downloaded app, with 656 million global downloads. It has become a force marketers can’t ignore, but how do you balance another social media network? With a top-notch scheduler. And AgoraPulse released just that in the 4th quarter of 2022, making it easier than ever to post your TikTok videos.
Key Product Features:
- Publish: Easily publish content in real-time and schedule posts in advance from desktop and mobile.
- Report: Track campaigns and benchmark performance to drive results.
- Engage: Manage fans at scale while staying engaged with the TikTok community.
- Plan: Collaborate and plan content across platforms with a shared calendar.
Get two months free to try AgoraPulse for yourself https://stellar.tips/AgoraPulse
Learn more about why I love AgoraPulse in the video below.
Best Creative Asset Design Tool — Canva
Canva is the go-to design tool for creating beautiful graphics, logos, and other visual assets. The platform offers a library of templates and illustrations that make it easy to create stunning visuals with minimal effort.
Canva has recently released a slew of new features, including an AI-powered image creator, whiteboard, website creators, and document editor, to name a few. If you are a digital marketer or a creator, Canva is likely already in your tool deck, but if you are still on the fence, now is the time to sign up!
Canva offers free and paid options, but I highly suggest the pro if you are serious about digital marketing. It is worth its weight in gold.
Try it free at https://stellar.tips/Canva
Check out some of my favorite hidden Canva tricks in the video below.
Best Ai Writing Tool — Jasper Ai
2022 was the year that ai became more mainstream. And one of the companies leading the charge is Jasper AI. This groundbreaking tool uses natural language processing to help marketers craft perfect copy for their campaigns that speak directly to their target audience. Jasper AI will cover you if you need emails, web copy, product descriptions, or anything else.
Key Product Features:
- Copywriting: Jasper AI’s natural language processing algorithm can generate persuasive copy tailored to the user’s target audience.
- Templates: Not sure where to start or how to create the best content for your needs? Jasper offers tons of templates you can choose from to make your projects pop. Even some you never would have considered.
- Innovation: Jasper has been acquiring new companies and innovating the platform to make it better for marketers. From ai art generator to the newly released chrome extension, you won’t find a better ai tool on the market.
Try Jasper for free at https://stellar.tips/ai
Check out this video to learn various ways to make money with Jasper Ai:
Best Video Editor for Desktop — Descript
Descript is a revolutionary desktop video editor that allows you to edit, create and produce videos quickly and easily. With its easy-to-use interface and powerful tools, Descript makes editing videos a breeze. You can also add voice dubbing, easily share your projects with collaborators, and export in various formats for all platforms and playback devices. Editing in Descript is like editing a word document.
It’s simple and intuitive, and you can finish a project quickly. I fly through my editing, and even when I need to use Final Cut Pro for more robust editing, I start in Descript to remove filler words and gaps super fast.
Try Descript for yourself at https://stellar.tips/Descript
Best Video Editor for Mobile — InShot
I edit many videos, and sometimes, I need something simple and powerful to do edits on my phone. That is where InShot comes in. Not only is it very easy to use, but it is also incredibly affordable.
InShot comes with a wide range of tools, like video trimming, adding music or voice-overs, and even inserting text onto videos. Plus, you can save your work as a gif or in various formats for all platforms. So whether you are editing on the go or want something simple to get the job done quickly, InShot is the perfect tool.
Try InShot free at https://inshot.com/
Best Live Video Tool for Macs— Ecamm Live
Live video is now available on many different platforms, from Facebook and YouTube to Instagram and even Amazon. If you want to look like you have a whole production team working for you, you should check out Ecamm Live.
This tool is a one-stop shop for live streaming. You can customize your stream with backgrounds, titles, and lower thirds, add music and sound effects, have guests join you virtually, and put comments up on the screen.
Ecamm is only available for Mac users, but there is no better tool for going live if you are a Mac user. It does have a learning curve, but I did a series of videos for Ecamm earlier in 2022 to show you how to use it.
Try Ecamm out free at https://stellar.tips/ecamm
Best Browser-Based Live Video Tool — Streamyard
Not everyone has a Mac computer, and not everyone has time for the learning curve of Ecamm. Sometimes you need something that works right out of the box. Streamyard is a browser-based live streaming tool that makes it easy to go live on any platform.
You can easily switch between cameras, add guests, or even answer viewer comments during your broadcast. Streamyard also has a unique feature that allows you to record podcasts with up to 10 people!
My favorite Streamyard feature is the hashtag giveaway feature, where you can pull a winner from the comments that use a specific keyword or hashtag.
Another cool feature of Streamyard is your ability to multi-stream to multiple platforms simultaneously.
Try Streamyard for free at https://stellar.tips/streamyard
Best Chatbot Builder — ManyChat
Chatbots are an incredibly powerful tool for communicating with leads, prospects, and customers. ManyChat is hands down the best chatbot-building tool on the market.
You can easily create a custom bot that interacts with your audience in real-time using predetermined responses. ManyChat currently supports Chatbot builds on Messenger, Instagram, WhatsApp, and Telegram. ManyChat also has built-in SMS text messaging and Email capabilities.
ManyChat has several advanced features to help you get more out of your Chatbot. You can use the Dynamic Content feature to personalize your messages and set up automated sequences with follow-up messages sent at specified times and dates.
Try ManyChat for free at https://stellar.tips/ManyChat
Learn how to use ManyChat on the Baby Got Bot YouTube Channel at https://www.youtube.com/@KellyNobleMirabella
Best Email Service Provider — Active Campaigns
Active Campaigns is one of the best email service providers for digital marketers and creators. It has the most user-friendly designer, an easy drag-and-drop editor, and powerful automation features to set up automated marketing campaigns.
The analytics feature of Active Campaigns gives you detailed insights into your email performance so you can easily track the effectiveness of each campaign. Plus, you can use the data to determine which campaigns are performing best so you know where to focus your efforts.
Try Active Campaigns for free at https://stellar247.media/activecampaign
Best Website Builder — WebFlow
If you want to create a modern and professional-looking website without any coding knowledge, then Webflow is the way to go. Webflow offers an intuitive drag-and-drop interface that makes it easy to design a website from scratch.
You can customize your site with custom code if you want to add more advanced features or layouts. Their library of pre-made designs and components makes it easier for you to create unique, responsive pages.
Try WebFlow for free at https://stellar.tips/Webflow
Want to see some examples of Websites I built with Webflow? Check out the examples below:
Best Productivity Tool — ClickUp
ClickUp is the ultimate productivity tool for digital marketers and creators looking to stay organized and on top of their tasks. ClickUp offers a simple, intuitive interface that makes managing projects and keeping track of assignments easy.
You can also assign tasks to specific team members and set due dates for each task. Plus, you can use the built-in notification system to alert team members when there are updates or changes in a project.
Try ClickUp for free at https://stellar247.media/click-up
Those are the best tools from 2022 that I use all the time. As you move into the new year, check out these tools to make your 2023 more productive and profitable.
What tool was your must-have in 2022 that you plan to continue to use in 2023?
