The Importance of SEO in Content Marketing

Kelly Mirabella
5 min readAug 5, 2022
Photo by Merakist on Unsplash

The main way that SEO impacts content is by helping to ensure that content is high-quality and engaging for users. By optimizing content for search engines, businesses can ensure that their target audience will see their content when searching for related topics.

Additionally, incorporating keywords and other SEO best practices into content can help to increase traffic to websites and improve ROI from content marketing campaigns. Ultimately, SEO can play a significant role in helping businesses to reach their content marketing goals.

What is SEO, and how does it work

SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility.

SEO works by improving a website’s content, structure, and technical optimization so that it becomes easier for Google to understand what the site is about and rank it higher in search engine results pages (SERPs).

SEO aims to improve a website’s organic (unpaid) search ranking to earn higher web traffic levels and improve visibility.

The impact of SEO on content marketing

SEO is an important part of content marketing, as it can help to ensure that the right people see your content…

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Kelly Mirabella

Social media consultant, entrepreneur, wife, mother and all around curious soul. I have dyslexia so please excuse my horrid spelling…Enjoy my random ramblings